LAPKA.UA
Art Direction - Logo Design - Brand Identity - // 2022
Lapka is more than just a charity organization; it's a savior for countless animals seeking love and individuals yearning for a faithful companion. Our mission is simple: to connect prospective pet parents with shelters that diligently seek loving homes for their animals. What sets Lapka apart is our commitment to creating a warm and welcoming atmosphere around the adoption process. We believe in the significance of this journey, ensuring that each adoption is a special and unforgettable moment.
Problem:
The animal charity foundation is grappling with the challenge of garnering inadequate attention and establishing its brand presence among its target audience. Despite having a sizable pool of potential donors and volunteers, the foundation encounters difficulties in capturing attention and drawing new participants into its activities due to an underdeveloped brand identity and lack of recognition.
Solution:
Addressing this challenge necessitated the development of a robust branding strategy encompassing the creation of a distinctive logo and visual identity that effectively communicates the foundation's mission and values. Moreover, a comprehensive marketing strategy was devised, integrating digital marketing initiatives and social media campaigns to enhance visibility and engagement.
Art Direction - Logo Design - Brand Identity - // 2022
Lapka is more than just a charity organization; it's a savior for countless animals seeking love and individuals yearning for a faithful companion. Our mission is simple: to connect prospective pet parents with shelters that diligently seek loving homes for their animals. What sets Lapka apart is our commitment to creating a warm and welcoming atmosphere around the adoption process. We believe in the significance of this journey, ensuring that each adoption is a special and unforgettable moment.
Problem:
The animal charity foundation is grappling with the challenge of garnering inadequate attention and establishing its brand presence among its target audience. Despite having a sizable pool of potential donors and volunteers, the foundation encounters difficulties in capturing attention and drawing new participants into its activities due to an underdeveloped brand identity and lack of recognition.
Solution:
Addressing this challenge necessitated the development of a robust branding strategy encompassing the creation of a distinctive logo and visual identity that effectively communicates the foundation's mission and values. Moreover, a comprehensive marketing strategy was devised, integrating digital marketing initiatives and social media campaigns to enhance visibility and engagement.
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Client —Lapka.ua, Charity Organization
Location — Kyiv, Ukraine
Project — Art Direction - Logo Design - Brand Identity
Design — Hanna Bystrytska
Client —Lapka.ua, Charity Organization
Location — Kyiv, Ukraine
Project — Art Direction - Logo Design - Brand Identity
Design — Hanna Bystrytska
